HBX Changes Name to Harvard Business School Online in Attempt to Increase Reach of its Online Programs

HBX, launched in 2014, has announced that it has rebranded to Harvard Business School Online in an attempt to raise awareness of it online course programs.

The Ivy League business school has shifted its attitude to online education, from skepticism to super fan.

The original name of HBX followed other X-branded online-course providers such as EdX and MITx.

“Harvard Business School Online has allowed us to extend the reach of the School to people wherever they are in the world,” said Nitin Nohria, dean of Harvard Business School. “Through this innovation we have brought much of what is special about the HBS experience to life online, helping us to achieve our educational mission in an entirely new medium.”

The online learning platform, which offers certificates in finance, accounting, and other subjects has served over 33,000 students since its launch.

“We were founded five years ago by Harvard Business School to bring the HBS case method experience to the online world,” said Patrick Mullane, executive director of Harvard Business School Online. “Today, nearly 40,000 students from around the world have completed a course with us. What’s most exciting is our participants say we have helped them achieve greater career success and, perhaps more importantly, greater satisfaction in life.”